Business Administration (MBA) Publications

Year National Journals International Journals National Conferences International Conferences
2026-2027-4-1
2025-2026114-2
2024-2025-7-1
2023-2024-6--
2022-2023-2--
2021-20221---
2020-2021-12--
2019-2020-9-1
2018-2019-7--
2017-2018-4--
S.No Year Type Publication Details
21. 2025-2026 International Conference

Dr. S. Baskaran - Published a paper titled Fuzzy Logic and Genetic Algorithm Framework for Modelling Sustainable Customer Behaviour and Product Pricing in E-Commerce 2025 IEEE 6th Global Conference for Advancement in Technology (GCAT), Bangalore, India DOI: 10.1109/GCAT66372.2025.11368549 | October 24–26, 2025 (SCOPUS).

22. 2025-2026 International Conference

Dr. S. Baskaran - Published a paper titled CHAID Based Decision Tree for Intelligent Employee Performance Appraisal in Human Resource Management Systems 2026 IEEE International Conference on AI Engineering and Innovations (AIEI) DOI: 10.1109/AIEI69164.2026.11498063 | May 2026 (SCOPUS).

23. 2024-2025 International Journal

Dr.Leela M H - Published a paper titled “Exploring the Impact of Green Finance on Environmental Sustainability in Emerging Economies,” International Journal of Environmental Sciences, Vol. 11, Issue no. 4s, May 2025, ISSN: 2229 - 7359.

24. 2024-2025 International Journal

Mrs. Vidya R - Published a paper titled, titled “AI- Powered Chatbots in Customer Service: Impact on brand Loyalty and Conversion Rates” co- authored by Dr. R. Ramki, Dr. V. Gopi, Dr. Sundarapandiyan Natarajan and M. Rajalakshmi in the Journal of Economic Sciences(ABDC), ES(2024), 20(2), 190-203, ISSN: 1505-4683.  

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25. 2024-2025 International Journal

Dr.S Kavitha - Published a paper titled “Marketing Strategies of Eco-Friendly Beauty Brands in India: A case study of Mamaearth And Forest Essentials” in an International Journal of Environmental Sciences (SCOPUS), Vol 11, No 2s, 2025. ISSN 2229-7359. Pg No. 770-775.

 

Reference Link
26. 2024-2025 International Journal

Dr.S Kavitha - Published a paper titled “Financial Analytical Usage of cloud and appropriateness of cloud computing for certain small and medium-sized Enterprises” in the SCOPUS indexed AIP conference proceedings, AIP publishing – Nov 2024.

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27. 2024-2025 International Journal

Dr.S Kavitha - Published a paper titled “Navigating Financial Challenges: Funding and Management Strategies for Nanotechnology Startups” in the SCOPUS indexed journal “Nanotechnology Perceptions” ISSN: 1660 – 6795, Vol 20, No. S6 2024. Pg no 571-578.

Reference Link
28. 2024-2025 International Journal

Dr.Rajeshwari r R - Employee Development and Its Effect on Employee Performance: A Conceptual Framework Using Psychological Empowerment Link Based on CNN-DELM Approach: This paper was co-authored by Dr. R. Arun, Dr. Rajeshwari R. R., Dr. Shailaja Akkur, and Dr. Lakshmi R. B. It was presented at the Asian Conference on Intelligent Technologies (ACOIT) on 7 September 2024 and published on 2 April 2025, with pages 1–6.

Reference Link
29. 2024-2025 International Journal

Dr. Rajeshwari R. R - Risk Management in the Indian Banking Sector with Special Reference to Credit Risk: This research paper was co-authored by Dr. K. Karthikeyan, Dr. Sudhansu S. N., Dr. Parijat Saurabh, Dr. Dharini R. S., Dr. Rajeshwari R. R., and Dr. G. Prakash. It was published in Business, Management and Economics Engineering, Volume 20, Issue 2, pages 592–609, with ISSN 2669-2481 and e-ISSN 2669-249X. The publication is listed as Web of Science (WoS)-indexed in the provided details.

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30. 2024-2025 International Conference

Dr. S. Baskaran - Published a paper titled Optimizing Supply Chain and ERP Integration for Manufacturing Productivity using Model Driven Extreme Learning Machine Models 2024 4th International Conference on Mobile Networks and Wireless Communications (ICMNWC) (SCOPUS) DOI: 10.1109/ICMNWC63764.2024.10872391 | December 2024.

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