Business Administration (MBA) Publications

Year National Journals International Journals National Conferences International Conferences
2022-2023-1--
2020-2021-12--
2019-2020-9-1
2018-2019-7--
2017-2018-4--
S.No Year Type Publication Details
21. 2019-2020 International Journal

Dr. Leela M H - “Investor’s Investment Decision on Equity Shares in Secondary   Market, International Journal of Management and Social Sciences (IJMSS), Referred Journal, Volume 8(2.5), April 2019, UGC Journal id: 63251, Index Copernicus Journal id: 6913[ICTM Value: 72.44], p-ISSN 2249 0191 :: e-ISSN 2349 9761, Impact Factor: 6.178.
22. 2019-2020 International Journal

Dr.Leela M H - “Branding of Paprika Oleoresin in Chilli – Challenges and Opportunities”, Indian Journal of Agricultural Marketing, Volume 33, Issue 3s, pp. 163, Indian Journal of Agricultural Marketing, published on February 2020.
23. 2019-2020 International Journal

Mrs. Arundathi S V - A study on Emotional Intelligence level among rural students in Engineering institutions. IJMSRR, 2020. Impact factor 5.646 ISSN 2349-6738, ISSN 2349-6746 (online)
24. 2018-2019 International Journal

 

Dr.Susheela Devi B Devaru - “Effect of Green Marketing on the Sustainable   Development: With Special Reference to the Manufacturing Industry in India” in    UGC Approved  Journal,   International Journal of Research in Social Sciences-  Vol. 8: Issue 11(1), November 2018, ISSN: 2249-2496 Impact Factor: 7.081,   Page No: 7-12.
25. 2018-2019 International Journal
Dr.Susheela Devi B Devaru -  “A Study on the Impact of Green Marketing on Consumer Buying Pattern and Decision Making: With Reference to Bangalore Region” in UGC Approved Journal, International Journal of Management, IT & Engineering Vol. 8 Issue 10(1), October 2018, ISSN: 2249-0558 Impact Factor: 7.119,Page No: 227-232.
26. 2018-2019 International Journal

Dr.Rajeshwari R R - A Study on the Impact of Demographic Factors on the Stress Level of Management Students” in Shanlax International Journal of Management with E-ISSN: 2581-9402, Oct-2019.
27. 2018-2019 International Journal

Dr.Leela M H and Ms. Kavitha S - An Assessment on Key Performance Indicators for Top Cities (with special reference to top cities in Karnataka), International Journal of Creative Research Thoughts (IJCRT), IJCRT1813514, Volume 6, Issue 2, April 2018, ISSN: 2320-2882, pp.: 484-493 Impact factor: 7.97

 
28. 2018-2019 International Journal

Dr. Shailaja M L - “The role of Self Help Group towards inclusive growth in uplifting the Socio economic conditions of underprivileged class of the society”, in the International Journal of Scientific Research and Review, Vol.VII, Issue No.7, May 2018, Page No.1 – 5, Scientific Journal Impact Factor - 6.1, ISSN No. 2279-543X, UGC Approved Journal No.64650, ISO 7021: 2008 Certified Journal. www.dynamicpublisher.org , Primax Foundation in association with Asian Institute of Technology, Bangkok, Thailand.(Scopus indexed)

 
29. 2018-2019 International Journal

Dr.Shailaja M L - ”Higher Education – The factors impacting student satisfaction level” in the Asia Pacific Journal of Operational Research, Impact Factor 6.58, ISSN (Print) 2330 – 5504, E ISSN (Online) 2347-4793, www.apjor.com, Vol I Special Issue 10, April 2018, SL No. 45797,Page No – 51 – 57.(Scopus Indexed)
30. 2018-2019 International Journal

Ms. Kavitha S - “Service Industry – Mobile Network Service Providers: A Holistic Approach” in an International Journal of Emerging Technologies Innovative Research” – JETIR, Vol 6, Issue 6, Sep 2019. Pg.689-700. ISSN: 2349-5162. (5.87)
Business Administration (MBA)