Business Administration (MBA) Publications

Year National Journals International Journals National Conferences International Conferences
2026-2027-4-1
2025-2026114-2
2024-2025-7-1
2023-2024-6--
2022-2023-2--
2021-20221---
2020-2021-12--
2019-2020-9-1
2018-2019-7--
2017-2018-4--
S.No Year Type Publication Details
31. 2023-2024 International Journal

Dr.Leela M H - Published a paper titled “A Study on Impact of Artificial Intelligence on Employee’s Performance” European Economic Letters, ISSN 2323-5233, Vol 13, Issue 4 (2023), pp. 1248 – 1255. (ABDC)

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32. 2023-2024 International Journal

Dr.Shailaja M L - Published a paper titled ”Smart contracts and Block chain : Integrating AI and IoT for transparent Banking Transactions” In International Journal of  Informatics, Education and Research, Volume 4, Issue 3 ,2024, ISSN 1526-4726, Page No. 2152-2157, ABDC Journal,  6 Co authors are there. They are. Sandhya Sharma., G. Pandi Selvi , Arushi Mehta Dr. Aparna Srivastva and Dr Alok Gupta.

 

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33. 2023-2024 International Journal

Dr.Susheela Devi B Devaru - Published a paper titled “A Study On Impact Of E-Marketing And Social Media On Small Scale Businesses And Hotel Industry Growth” in SCOPUS INDEXED JOURNAL - Migration Letters* |Q2| Volume: 21, No: S3 (2024) |E-ISSN:*1741-8984| pp. 658-663ISSN: 1741-8984 (Print) ISSN: 1741-8992 (Online) Indexed in Scopus Q2, H-Index: 18, SJR (SCImago Journal Rank):0.468

 

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34. 2023-2024 International Journal

Dr. Rajeshwari R. R - Ethical Considerations of AI Implementation in Business Planning: Ensuring Fairness and Transparency: This research paper was authored by Dr. Rajeshwari R. R. and presented at the 2023 International Conference on Innovative Computing, Intelligent Communication and Smart Electrical Systems (ICSES), published by IEEE.

35. 2023-2024 International Journal

Dr. S. Baskaran - Published a paper titled Economics of Corporate Social Responsibility in India: A Review of the Social Development ExpenditureEuropean Economic Letters (ABDC) ISSN 2323-5233 | Vol. 13 No. 5 | Pp. 187–197 | October 2023.

36. 2023-2024 International Journal

Dr. S. Baskaran - Published a paper titled Cross Marketing of Financial Products in Public Sector Banks: Empirical Evidence from Bengaluru Metropolitan in Southern India European Economic Letters (ABDC) ISSN 2323-5233 | Vol. 14 Issue 1 | Pp. 681–688 | February 2024.

37. 2022-2023 International Journal

“A Study on Impact of Artificial Intelligence on Employee’s Performance”, European Economic Letters"

Reference Link
38. 2022-2023 International Journal

Dr. S. Baskaran - Published a paper titled Digital Transactions and Modern Banking Services: An Assessment in the Public Sector Banks of Bangalore Metropolitan SPECIALUSIS UGDYMAS / SPECIAL EDUCATION (SCOPUS) ISSN 1392-5369 | Pp. 1529–1542 | May 2022.

39. 2021-2022 National Journal

Mrs. Vidya R - Co- authored a book along with Mrs. K. Gowri, Dr Paul Dhinakaran, and Mr. Ramesh Kumar on “Security Analysis and Portfolio Management” published by the Scientific International Publishing House in December 2021, Edition 1, ISBN: 978-93-92992-67-4.

40. 2020-2021 International Journal

Dr. S. Baskaran - “A study on the effectiveness of fund management at Bangalore District & Bangalore Rural District Co-operative Bank” in Strad Research – An UGC- CARE Approved Group – 2 Journal. Volume 7, Issue 7. July 2020. Pp 70-75.

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